Back in school, I was the girl that took art, sociology, and women’s studies. And in another timeline, I studied culinary arts. At another point, I was a yoga instructor.
I’m telling you all this to show that I, of all people, do not have a background in business. What may surprise you is that I also did not have a background in skincare, either.
I had my fair share of challenges when starting Graydon Skincare.
There were just so many things to think about: Coming up with a vision, assembling a team that shares that vision, raising capital, etc.
But while the business side had a steep learning curve, skincare formulation was a discovery process in of itself.
There were just so many questions. What ingredients should I use? How much of each ingredient? What’s the difference between a cream and a lotion? Should I make a serum?
So many things to consider! 😫
And at times, I really thought that, maybe, I was not cut out for this, after all. That, maybe, I was in over my head. And that, maybe, that insecure voice in the back of my head was right all along.
But despite that, I carried on.
And carrying on was worth it, as it led me to meeting so many wonderful skincare professionals like my dear aesthetician friend and cosmetic chemists - who were there with me every step of the way. Answering any skincare-related questions I had.
I was truly blessed to have met these people who helped me through a confusing period of time.
Now, I’m telling you all this to say that: I understand your skincare struggle.
It’s a confusing mess. What’s a serum? Which product should you use? Which ingredients should you look for? What’s a double cleanse? How do you build a skincare routine?
It’s just so confusing. I get it. Trust me. I was in your shoes, asking those exact questions!
And so, I want to help you.
I want to help you figure out all of this skincare mumbo jumbo. Which, speaking from personal experience, we could all use a little more help.
And that brings us to our FIRST-EVER Skincare Masterclass. I'll be hosting a masterclass later this month, live on Instagram, where I‘ll help you build the perfect skincare routine for your unique self, interactive and open to questions.
But there's more. We'll be launching a special box set that'll include everything you'll need to follow along the masterclass at home. Stay tuned for more on that soon. ❤️
(trust me, you won’t want to miss this)