Get The Skinny on Scary Ingredients

Here's an easy-to-understand list of ingredients you definitely want to avoid in all your personal care products. Rest assured, you won't find any of these nasty chemicals in anything we make!


#1 Triclosan

What is it in?

How to Identify and Avoid It

Some great options for soap are those that are vegetable glycerine based, and those that are unscented or scented with essential oils.


#2 Fragrance

What is it in?

How to Identify and Avoid

#3 Parabens

What is it in?

How to Identify and Avoid

Additionally, parabens are often used in fragrances but are not noted because fragrance is classified as a trade secret. The best bet is to also avoid products that list fragrance, perfume or parfum as an ingredient.

#4 Phthalates

What is it in?

How to Identify and Avoid

#5 Petrolatum

What is it in?

How to Identify and Avoid

#6 Formaldehyde-Releasing Agents

What is it in?

How to Identify and Avoid

#7 Sodium Laureth Sulfate/Sodium Lauryl Sulfate

What is it in?

How to Identify and Avoid

There are many natural personal care products that do not use Sodium Laureth Sulfate and Sodium Lauryl Sulfate. Check out a local health food store to see your options.

#8 Silicone Chemicals

What is it in?

#9 Coal Tar Derived Colours

What is it in?

How to Identify and Avoid

Also look for names like paraphenylene, PPD, p-diaminobenzene, p-phenylenediamine, p-aminoaniline and 1,4-benzenediamine

#10 BHA & BHT

Butylated hydroxyanisole (BHA) and Butylated hydroxytoluene (BHT) are similar synthetic antioxidants that are used as preservatives in personal care products and cosmetics. There have been rising concerns with the use of these ingredients due to animal and human health studies indicating carcinogenicity, endocrine disruption and the development of toxicity and allergies.

What is it in?

BHA and BHT can be found in personal care products such as lipstick, eye shadow, concealer and moisturizers. In body care products and cosmetics, the primary area of exposure to BHA and BHT is dermal absorption.

How to Identify and Avoid

Check ingredient lists for butylated hydroxyanisole and butylated hydroxytoluene. An easy way to avoid these chemicals is to look for natural or mineral makeup options. Make sure lipstick is coloured with mineral or plant-based dyes. There are also natural options for lotion or you could even use natural oil. 

Why choose non-toxic skincare?

Written by Arja Pennanen Lytle, C.N.O. - Holistic Nutritionist