7 Female-Founded Brands We Love – Graydon Skincare 7 Female-Founded Brands We Love
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7 Female-Founded Brands We Love

7 Female-Founded Brands We Love

International Women’s Day celebrates the many cultural, political and socio-economic achievements women have made over the years. As a female owned and led business, we believe that a single day isn’t enough to truly celebrate women. This is why we constantly feature the accomplishments of women and partner with female-founded brands throughout the year. 

Today, I’d like to share with you 7 amazing female-led brands that my team members and I love and support.

Melodie, founder of Elate Cosmetics, mediating on a white carpet next to a sound bowl


Women, inclusivity and fairness are at the heart of this sustainable, cruelty-free cosmetics brand, which was founded by Melodie in 2014. From Elate’s green certified, fair trade bamboo packaging to their primarily organic and always fair trade ingredients, this company allows people to buy well, use less and love themselves (and the Earth) more!

Making a positive impact is very important to the Elate team with 2% of sales going towards charitable causes through their Social and Environmental Impact Program. 

I’ve been using Elate products for a few years. It’s not only one of my top picks for sustainable makeup, but a favourite of Angélique’s (our Customer Excellence Lead) as well. Their Crème Lipstick in the shade Plush is my go-to and Angélique loves wearing Elate’s Essential Mascara


Started by Zakiyyah, a Hair-Scalp Specialist and Kitchen Alchemist, and partially inspired by her mother, Blumseed offers clean, responsible and cruelty-free beauty. Their handmade hair care products support the natural hair movement and help women of colour to practice self-care. Their products specifically benefit the uniquely beautiful hair and scalp of women with thick, kinky, textured, coily and curly hair. Blumseed uses indulgent ingredients in their formulations, including organic botanicals, oils, clays and Ayurvedic ingredients. Their product line includes a hair oil that stimulates the scalp as well as detoxifying and strengthening clay washes, all of which have caught Ingrid’s eye.

Blumseed also gives back to the community by providing racialized youth with personal hygiene products to positively support their development into young adulthood. They support Black Theatre Workshop as well, which is Canada’s longest running black theatre company that depicts black culture and community and provides visibility for black Canadian artists. 


Cofounded by sisters Pippa, a business-wiz, and Neige, an alchemist, Routine offers effective deodorants in 20 different scents. Their formulas range from vegan to baking soda free and are made from clean, wholesome ingredients. 

My personal favourite is The Curator stick, which I look forward to applying every morning. Aside from its fresh, herbaceous aroma, I also love that it's packaged in a combo of cardboard and 100% post consumer recycled plastic. 

Neige and Pippa are not only conscious of the environment, but also supportive of their local community. They donate a percentage of sales to self-care initiatives as well as charities that support animals and children. They also believe in treating other women as allies and lifting each other up and so do we.

Use the discount code GRAYDONXROUTINE15 for 15% off first purchase (no expiry!)

Sḵwálwen Botanicals

Sḵwálwen Botanicals is an Indigenous beauty line that creates botanical skincare products. It was started by Styawat/Leigh, an ethnobotanist, researcher and community activist. Sḵwálwen honours traditional Skwxwú7mesh (Squamish) plant knowledge and uses organic ingredients as well as sustainably and respectfully harvested botanicals. I'm inspired by Leigh's relationship with plants and how she uses Indigenous plant foods and medicines through ancestral ways as a Squamish First Nation woman.

Leigh is also the co-director of the soon-to-be released documentary Walking with Plants. The film highlights the deeper understanding Leigh acquires of her identity as a Sḵwxw̱ú7mesh woman and her calling to move her family to the traditional territory of Squamish, B.C. As Leigh navigates walking between academic and cultural worlds, she contemplates her relationship with plants and their role as teachers. It is on the land that was once harvested by her ancestors that Leigh’s life purpose becomes awakened.

The worldwide premiere of Walking with Plants is on April 29th. You can purchase tickets starting on March 30th by following the instructions in this post. I’m personally really interested in watching this documentary and hope you will watch it too.

Laura, founder of The First Mess, holding a cup of tea while writing down a recipe

The First Mess

Founded by Laura, a culinary and nutrition expert and vegan cookbook author, The First Mess is dedicated to sharing delicious plant-based recipes using simple ingredients that are accessible to everyone. One of Laura’s main goals is to level up her readers’ veggie intake through her vibrant main courses and everything in between. 

As someone whose professional background is deeply rooted in the culinary industry, what I love most about Laura’s recipes is that they are centered around eating seasonally, respecting nature and eating well. I really enjoy Laura's hemp seed ranch dressing and antioxidant power muffins. You'll actually find a lot of the ingredients that Laura uses in her recipes in our skincare products

What I also love about Laura is her level of compassion and empathy. She cares about the lives and livelihood of others. Last year, she announced that she's a part of the founding group of FoodWellnessEquity Collective, a diverse group of content creators and entrepreneurs committed to being change agents for equity, diversity and anti-racism in the food and wellness industry. The main purpose of the collective is to change the face of food and wellness, so it’s accessible to and reflective of ✨all✨ people.

Mohala Eyewear

Founded by Ashley, Mohala offers eyewear suited for various nose bridges and widths as well as adjustable frames to provide the perfect fit for every woman. The inspiration behind this brand stems from many common concerns: frames that slide down the nose and eyewear that causes headaches or rests on the cheeks. Understanding what it’s like to use products that weren’t designed for her and that women deserve frames that fit their unique features, Ashley created sunglasses that will fit every face perfectly.

What’s even more amazing is that each pair of sunnies sends a girl to school. In fact, one pair of sunglasses pays for a week of school and specifically helps girls in Bangladesh, Cambodia, India, Laos, Nepal, Sri Lanka, Tanzania and Vietnam. Mohala believes that educating girls can change the world and we couldn’t agree more.

Also, Mohala frames are made from renewable sources. Each pair of sunglasses comes in a collapsible, water-resistant case that has a 60% reduced carbon footprint.

It’s the perfect time of year to get a new pair of shades and a pair that actually fits you! I have two pairs coming my way (Kaimana and Leahi) and I’m pretty darn excited about it! 

Lake & Oak Tea Co.

Founded by Meredith, a nutritionist and flavour-obsessed cook, this woman-operated business is dedicated to fostering self-care rituals that will bring joy and balance to your life. Their superfood teas and adaptogen blends are meant to heal, soothe, energize and de-stress the body. Not only are their products made using 100% organic, plant-based ingredients, they also taste delicious! Natalie, our Social Marketing Lead, loves adding the Cacao Mylk to her smoothies.  

Lake & Oak is also dedicated to the planet. Their products come in either glass jars, which you can reuse (hello cute vase for a single flower) or recycle, and low-waste bulk refill sachets. 

What's more is that Lake & Oak uses their platform to do good by donating 2% of proceeds towards mental health awareness initiatives like camh. With anxiety being particularly high in females, this initiative helps to get people the support they need to live a happier and healthier life. That’s something we 100% stand behind!


Want soft, plump, hydrated skin? Then click here to learn about the buzz-worthy ingredient your skin will love regardless of your skin type!

Credit for main image: Floral Deco