In fact, I'm jumping for joy to announce that we are now an official cruelty-free brand!
We have just passed the test (having jumped through a ton of hoops) to become Leaping Bunny certified. In case you didn't know, Leaping Bunny is an organization of extremely high standards, in which we are honored to now call ourselves a part of.
When we have a new product to launch it goes through a variety of tests at a prototype stage by our team as well as a variety of people (small focus groups) who have different skin/hair/body types. You will probably also be pleased to know that all our products go through stability testing at our lab.
Oh, and one more special someone gets to test our products too, my fur baby Cayenne!! She loves her bath time and getting pampered with our All Over Soap and Hair Smoothie. Here she is below :)